Media Advisory            


For Immediate Release:  May 23, 2005



AtlantiCare and Atlantic City Surf

Announce 3rd Annual Helmet Safety Program

Children wearing helmets get “ticketed” for choosing safety


What:              Press conference to announce kickoff of summer helmet safety program


When:                        Thursday, May 26, 10:30 a.m.


Where:           On the field of Sandcastle Stadium, 545 North Albany Avenue, Atlantic City


Details:           AtlantiCare and the Atlantic City Surf will hold a press conference to announce the kickoff of their third annual “Ticket for Safety Campaign,” a summer helmet safety initiative.  The program, which will start during the Memorial Day holiday weekend, is aimed at promoting children’s use of helmets while bicycling, skateboarding and participating in other sports that have the potential for head injury. AtlantiCare and the Surf will partner with 16 local police departments on the initiative—Absecon, Atlantic City, Brigantine, Egg Harbor City, Egg Harbor Township, Galloway, Hamilton, Hammonton, Linwood, Longport, Margate, Northfield, Ocean City, Pleasantville, Somers Point, and Ventnor. When police see children wearing helmets, they will reward the children by “ticketing” them with one coupon redeemable for one free children’s admission to a Surf Game during the 2005 season. Each police department will receive 40 coupons.


Police officers, including bicycle and community patrol representatives from participating municipalities, will join representatives from AtlantiCare, the Regional Trauma Center at AtlantiCare Regional Medical Center (ARMC) Regional Trauma Center (which is part of the AtlantiCare family of services) and the Atlantic City Surf on the field of Sandcastle Stadium during the press conference. The press conference will take place prior to the Surf game against Camden, which is one of several School Day Special games the Surf has planned for the 2005 season. During the game, one child from each of the 22 schools in attendance will receive and be fitted for a helmet courtesy of the Regional Trauma Center at ARMC.




     May 23, 2005